Content & Social Media manager
Company: Hawkeye Search Group
Location: New York City
Posted on: April 1, 2026
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Job Description:
About the Role We are seeking a creative, highly organized
Content & Social Media Manager to own and execute the brand’s
social media presence across all major platforms. This role will
build and manage the full social content calendar, develop
strategic channel plans, and drive campaigns that grow awareness,
engagement, and community. You will play a key role in shaping the
brand voice, partnering with content creators, and producing
compelling storytelling across Instagram, TikTok, YouTube, and
emerging platforms. This is a hands-on role suited for someone who
thrives in a fast-paced, creative environment and wants to make a
meaningful impact on a growing brand. Key Responsibilities Social
Strategy & Execution Build, manage, and execute the monthly and
weekly social media content calendar across all platforms. Develop
platform-specific strategies for Instagram, TikTok, YouTube, and
additional channels as needed. Lead the planning and rollout of
social-first marketing campaigns, product launch moments, and brand
initiatives. Ensure all content aligns with the brand’s identity,
voice, and storytelling style. Content Creation & Production
Ideate, script, and oversee daily content creation including video,
photo, and short-form storytelling. Manage content shoots, set up
product demos, and create behind-the-scenes content. Partner with
design, product, and marketing teams to develop compelling visuals
and messaging. Creator & Community Partnerships Source, negotiate,
and manage relationships with creators, influencers, and brand
ambassadors. Coordinate deliverables, deadlines, and content usage
rights. Monitor social trends, audio trends, and creator styles to
fuel new content ideas. Performance & Optimization Track KPIs
including views, engagement, follower growth, retention, and CTR.
Use insights to continuously refine content strategy and posting
cadence. Experiment with new formats, trends, and storytelling
techniques to improve performance. Cross-Functional Collaboration
Work closely with product, design, and marketing teams to support
brand launches and key campaigns. Partner with paid media teams to
repurpose high-performing organic content for ads. Qualifications
3–5 years of experience in social media, content creation, or
digital marketing. Proven experience managing social platforms for
a brand (Instagram, TikTok, YouTube required). Strong understanding
of social trends, platform best practices, and performance
analytics. Experience working with influencers or creators.
Excellent writing, communication, and project management skills.
Comfortable working in a fast-paced environment with tight
deadlines.
Keywords: Hawkeye Search Group, Clifton , Content & Social Media manager, PR / Public Relations , New York City, New Jersey
