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Director, Financial Advisor Marketing

Company: Padilla
Location: New York
Posted on: October 17, 2019

Job Description:

As Director of Advisor Marketing, you will lead our marketing efforts to develop the network of financial advisors who rely on SmartAsset for new business. You will be responsible for creating and managing marketing campaigns and content, helping drive inbound sales leads and growing brand awareness. Responsibilities: Develop messaging for communication with advisors across channels Run outbound marketing campaigns (email, direct mail, professional and social media, etc) to raise awareness and drive inbound inquiries Test various messages and channels to drive efficiency and scale Coordinate with sales team to design multi-channel campaigns that target specific segments of advisors Create and manage drip campaigns of advisors who have shown interest in the past Work with account management team to design and manage ongoing outreach strategy for active advisors, and previously active advisors Required Skills and Experience: 3+ years of experience designing and managing SMB marketing campaigns including content creation, segmentation, outreach, and tracking/reporting; budget responsibility Familiarity with both traditional (direct mail) and digital marketing channels (search, social, etc) Strong written communication skills; able to write marketing copy as well as manage the campaign Analytical mind; able to track and measure campaign success using platforms such as Google Analytics, Mixpanel, etc Comfortable in the fast-paced, high growth environment of a startup Organized, detail-oriented, and excellent time-management skills Experience marketing to financial advisors or wealth managers a strong plus Perks: Catered lunch three times per week Casual dress code Weekly happy hours Regular team social activities such as a company book club, sports leagues, community service opportunities and more Benefits package including medical, dental and 401(k) Professional education reimbursement program

Keywords: Padilla, Clifton , Director, Financial Advisor Marketing, Other , New York, New Jersey

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