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Marketing Specialist

Company: Emerald
Location: Hasbrouck Heights
Posted on: November 11, 2021

Job Description:

Emerald is seeking a Marketing Specialist to support our G3 brands, including Retail TouchPoints, RetailX, and DemandGen Report. Our G3 brands produce publications, virtual & live events, custom content, and lead generation campaigns covering news, technology, and trends in the b2b marketing and retail industries.

 

The Marketing Specialist will play a key role in supporting the management, production, and execution of lead generation campaigns for these products, including creating custom content and distributing via email, digital, and/or social advertising campaigns. The Marketing Specialist will work directly with clients to ensure we effectively capture their needs and can deliver the leads they’re looking for. To effectively manage a high volume of campaigns simultaneously within tight deadlines, the Marketing Specialist will need to collaborate effectively with creative, content, and other marketing resources within the brand team to create, launch, manage, and report on these campaigns.

 

The best candidate for this position will thrive in a fast-paced environment, have the ability to pivot quickly from task to task, and be comfortable with the flexibility required to work with client changes and turn around client campaigns quickly. You must be an excellent collaborator, a strong project manager, and a creative marketer who can stay organized and prioritize tasks.


  • Coordinate with multiple departments to launch and manage the promotional planning, execution, reporting, and lead delivery process for marketing campaigns across multiple brands.
  • Monitor and coordinate data collection and lead reporting process weekly, reviewing campaign results with the leadership team and delivering leads generated to clients.
  • Manage display advertisements across multiple brand websites and newsletters, ensuring strategic placement to maximize impressions and click through rates.
  • Manage email sends and weekly newsletters via Marketing Automation/Email platforms, ensuring messaging and design is in-line with the offer.
  • Create and manage audience segmentation to deliver relevant offers to the appropriate audiences.
  • Work with sales leaders to evaluate potential new campaigns for clients, quote pricing, and manage expectations.

  • 2+ years of digital marketing experience
  • Project management or client-facing experience preferred
  • Experience with email automation tools preferred (we use Marketo and Salesforce Marketing Cloud / Pardot)
  • Proficient in Microsoft Office suite, especially Excel (Vlookup, sort/filter, etc)

 

ABOUT EMERALD
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com.

 

To support Emerald’s commitment to provide a healthy and safe work environment we require all of our team members to be fully vaccinated against COVID-19. In accordance with law, accommodations may be available in specific circumstances, including religious beliefs and medical conditions. We utilize CLEAR as our verification partner.

Keywords: Emerald, Clifton , Marketing Specialist, Other , Hasbrouck Heights, New Jersey

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