Location: Hasbrouck Heights
Posted on: November 11, 2021
is seeking a Marketing Specialist to support our G3 brands,
including Retail TouchPoints, RetailX, and DemandGen Report. Our G3
brands produce publications, virtual & live events, custom content,
and lead generation campaigns covering news, technology, and trends
in the b2b marketing and retail industries.
Marketing Specialist will play a key role in supporting the
management, production, and execution of lead generation campaigns
for these products, including creating custom content and
distributing via email, digital, and/or social advertising
campaigns. The Marketing Specialist will work directly with clients
to ensure we effectively capture their needs and can deliver the
leads they’re looking for. To effectively manage a high volume of
campaigns simultaneously within tight deadlines, the Marketing
Specialist will need to collaborate effectively with creative,
content, and other marketing resources within the brand team to
create, launch, manage, and report on these campaigns.
best candidate for this position will thrive in a fast-paced
environment, have the ability to pivot quickly from task to task,
and be comfortable with the flexibility required to work with
client changes and turn around client campaigns quickly. You must
be an excellent collaborator, a strong project manager, and a
creative marketer who can stay organized and prioritize
with multiple departments to launch and manage the promotional
planning, execution, reporting, and lead delivery process for
marketing campaigns across multiple brands.
and coordinate data collection and lead reporting process weekly,
reviewing campaign results with the leadership team and delivering
leads generated to clients.
display advertisements across multiple brand websites and
newsletters, ensuring strategic placement to maximize impressions
and click through rates.
email sends and weekly newsletters via Marketing Automation/Email
platforms, ensuring messaging and design is in-line with the
and manage audience segmentation to deliver relevant offers to the
with sales leaders to evaluate potential new campaigns for clients,
quote pricing, and manage expectations.
years of digital marketing experience
management or client-facing experience preferred
with email automation tools preferred (we use Marketo and
Salesforce Marketing Cloud / Pardot)
in Microsoft Office suite, especially Excel (Vlookup, sort/filter,
is a leader in building dynamic, market-driven business-to-business
platforms that integrate live events with a broad array of industry
insights, digital tools, and data-focused solutions to create
uniquely rich experiences. As true partners, we at Emerald strive
to build our customers’ businesses by creating opportunities that
inspire, amaze, and deliver breakthrough results. With over 140
events each year, our teams are creators and connectors who are
thoroughly immersed in the industries we serve and committed to
supporting the communities in which we operate. For more
information, please visit http://www.emeraldx.com.
support Emerald’s commitment to provide a healthy and safe work
environment we require all of
our team members to be fully vaccinated against COVID-19.
In accordance with law, accommodations may be available in specific
circumstances, including religious beliefs and medical conditions.
We utilize CLEAR as our verification partner.
Keywords: Emerald, Clifton , Marketing Specialist, Other , Hasbrouck Heights, New Jersey
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