Senior Professional I (Senior Manager)

Company: Samsung Electronics America
Location: Ridgefield Park
Posted on: January 27, 2023

Job Description:

Position SummaryResponsible for driving CRM acquisition and growth while overseeing CRM governance, strategy, and innovation.Role and ResponsibilitiesResponsible for driving CRM acquisition and growth while overseeing CRM governance, strategy, and innovation. Lead strategic initiatives including the following: Digital Marketing: CRM, program management, campaigns, marketing technology; DTC: strategy, consumer experience. Lead operational initiatives, including the following: Consumer KPIs: audience/database, Senior, ROI. Develop audience and data growth business plans inclusive of investment requirements and the resulting value creation. Lead the CRM Governance team; own & optimize the end-to-end CRM operation. Lead the Cross-business stewardship: Demand Generation, Experiential, eCommerce, and the Global SLAs: supporting KPIs. Drive global CRM playbook adoption for cross-device marketing, hyper-personalization, and consumer journey analysis map to KPIs. Collaborate with key stakeholders to assemble future requirements for the platform and improve operational and go-to-market execution. Lead the definition of new approaches with channel partners (e.g., retailers) to improve data-driven collaboration for marketing strategies. Partner with analytics, big data, and media teams to define consumer segments and creative approaches through data-driven insights. Manage relationships with key enablement partners (e.g., Adobe) to drive holistic CRM program management. Be accountable to consumer and business KPIs which are aligned with short and long-term goals.Skills and QualificationsMasters degree in Business Administration, a related field, or a foreign equivalent plus 2 years of post-baccalaureate experience in job offered or related role. In Lieu of a Masters degree and 2 years of experience, Employer is willing to accept a Bachelors degree in Business Administration, a related field, or a foreign equivalent plus 5 years of progressively responsible post-baccalaureate experience in job offered or related role. Applicants must have 2 years of experience (5 years in possession of a relevant Bachelors Degree) in the following: (1) CRM Campaign Planning and Execution, including implementation of established best practices; (2) CRM List Growth / Acquisition strategy and execution; (3) CRM multi-channel campaign experience, including Email & Push Notification + text; (4) CRM audience segmentation and targeting; (5) Employment of test/learn/scale approach for D2C marketing touchpoints; (6) Knowledge of consumer data and associated platforms including Adobe, Google, and Acxiom; and (7) Campaign optimization through Performance based Marketing approach.

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