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Senior Professional I (Senior Manager)

Company: Samsung Electronics America
Location: Ridgefield Park
Posted on: January 27, 2023

Job Description:

Position SummaryResponsible for driving CRM acquisition and growth while overseeing CRM governance, strategy, and innovation.Role and ResponsibilitiesResponsible for driving CRM acquisition and growth while overseeing CRM governance, strategy, and innovation. Lead strategic initiatives including the following: Digital Marketing: CRM, program management, campaigns, marketing technology; DTC: strategy, consumer experience. Lead operational initiatives, including the following: Consumer KPIs: audience/database, Senior, ROI. Develop audience and data growth business plans inclusive of investment requirements and the resulting value creation. Lead the CRM Governance team; own & optimize the end-to-end CRM operation. Lead the Cross-business stewardship: Demand Generation, Experiential, eCommerce, and the Global SLAs: supporting KPIs. Drive global CRM playbook adoption for cross-device marketing, hyper-personalization, and consumer journey analysis map to KPIs. Collaborate with key stakeholders to assemble future requirements for the platform and improve operational and go-to-market execution. Lead the definition of new approaches with channel partners (e.g., retailers) to improve data-driven collaboration for marketing strategies. Partner with analytics, big data, and media teams to define consumer segments and creative approaches through data-driven insights. Manage relationships with key enablement partners (e.g., Adobe) to drive holistic CRM program management. Be accountable to consumer and business KPIs which are aligned with short and long-term goals.Skills and QualificationsMasters degree in Business Administration, a related field, or a foreign equivalent plus 2 years of post-baccalaureate experience in job offered or related role. In Lieu of a Masters degree and 2 years of experience, Employer is willing to accept a Bachelors degree in Business Administration, a related field, or a foreign equivalent plus 5 years of progressively responsible post-baccalaureate experience in job offered or related role. Applicants must have 2 years of experience (5 years in possession of a relevant Bachelors Degree) in the following: (1) CRM Campaign Planning and Execution, including implementation of established best practices; (2) CRM List Growth / Acquisition strategy and execution; (3) CRM multi-channel campaign experience, including Email & Push Notification + text; (4) CRM audience segmentation and targeting; (5) Employment of test/learn/scale approach for D2C marketing touchpoints; (6) Knowledge of consumer data and associated platforms including Adobe, Google, and Acxiom; and (7) Campaign optimization through Performance based Marketing approach.

  • Please visit Samsung membership (https://account.samsung.com/membership/pp) to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here (http://ghrp.europe-samsung.com/PrivacyNoticeforEU.html) .
  • Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.COVID-19 Vaccine MandateSamsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEAAccommodationsExt@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.Job Alerts : If you would like to be notified of new opportunities when they are posted, please click here (https://sec.wd3.myworkdayjobs.com/Samsung_Careers/jobAlerts) . You will be asked to create an account first if you do not already have one.Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.Since being established in 1969 , Samsung Electronics has grown into one of the worlds leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( https://news.samsung.com/global/ ).

Keywords: Samsung Electronics America, Clifton , Senior Professional I (Senior Manager), Executive , Ridgefield Park, New Jersey

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