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Marketing Manager

Company: Port Logistics Group
Location: Clifton
Posted on: March 15, 2020

Job Description:

Port Logistics Group is the nation's leading provider of omnichannel distribution solutions at the point of entry and into the domestic supply chain. We specialize in end-to-end national logistics services, extensive value added warehousing services, and integrated omnichannel fulfillment. We specialize in complex 3PL supply chain solutions across multiple channels. We are creative problem solvers for established and emerging brands. Our omnichannel distribution network delivers speed, flexibility and cost savings. A full suite of 3PL fulfillment services ensures the successful shipment of your goods across multiple channels. We ship more than 500 million units each year for the nation's largest manufacturers, retailers, and ecommerce businesses. JOB SUMMARYWe are looking for an experienced Marketing Manager to develop and manage all marketing efforts for a dynamic, fast growing business involved in retail, wholesale and direct to consumer fulfillment for established and emerging brands. The successful candidate will work with and manage a wide range of marketing, design and PR vendors and contractors, support business objectives, manage lead acquisition, provide marketing support to the sales organization, and advance both the PLG and Whiplash brands.
ESSENTIAL DUTIES-- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan. -- Manage content operations for external digital platforms (LinkedIn, Facebook, Instagram, Twitter). -- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics-- Identify, target and execute direct marketing and drip campaigns for digital-native brands to drive leads and conversion for the Whiplash ecommerce fulfillment division.-- Manage the purchasing, contracting, placement and monitoring of print and digital advertising. -- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow and retention-- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications-- Coordinate email marketing programs including scheduling, testing, deployment and performance reporting.-- Partner with external agencies and vendors for creative development, digital marketing campaigns, public relations, content development and industry thought-leadership pieces.-- Manage trade show participation, including vendor partnerships, contracts, logistics and trade show booth materials.-- Work directly to with creative and web content vendor on web site updates, redesigns and content to maintain industry-leading web presence for both the PLG and Whiplash brands.-- Develop and manage the annual marketing budget. SKILLS AND KNOWLEDGE REQUIREMENTS-- We're looking for someone with 4+ years of experience in marketing, has a Bachelor's Degree in Marketing or Business or similar, and is familiar with the following software/tools:

  • Salesforce
  • Hubspot-- Demonstrated experience with digital and direct response marketing-- Experience developing marketing programs and reporting on the results-- Strong project management and organizational skills-- Strong problem-solving ability, including metrics-driven thinking-- Ability to travel as necessary ( -- Digital and social media native-- Highly self-motivated, ambitious and willing to go above and beyond-- Meticulous and analytical; excellent data analytics skills If you are interested, we encourage you to apply! Get to know who we are by visiting us at:

Keywords: Port Logistics Group, Clifton , Marketing Manager, Executive , Clifton, New Jersey

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